Jetblue Airways And Azul Brazilian Airlines - 1812 Words

David Neeleman founded the Jetblue Airline Company in February 1999, under the name NewAir. David G. Neeleman is a Brazilian-American entrepreneur who has founded three commercial airlines; Morris Air, JetBlue Airways and Azul Brazilian Airlines. In April, JetBlue placed a $4 billion order with Airbus Industries for up 75 new A320 aircraft, and commences leasing arrangements for another eight aircraft. In July, JetBlue reveals that all its aircraft will offer 24 channels of live satellite television at every seat, a first for the airline industry. In September, JetBlue receives an unprecedented exemption for 75 take-off and landing slots at John F. Kennedy International Airport (JFK). On December 4th 1999 JetBlue takes delivery of its first Airbus A320 aircraft. Several of JetBlue s executives, including Neeleman, are former Southwest Airlines employees. JetBlue started by following Southwest s approach of offering low-cost travel, but sought to distinguish itself by its amen ities, such as in-flight entertainment, TV at every seat and Sirius satellite radio. JetBlue was one of only a few U.S. airlines that made a profit during the sharp downturn in airline travel following the September 11, 2001 attacks. In October 2005, JetBlue s quarterly profit had plunged from US$8.1 million to $2.7 million largely due to rising fuel costs. Operational issues, fuel prices and low fares, JetBlue s hallmark, were bringing its financial performance down. In addition, withShow MoreRelatedJetblue1912 Words   |  8 Pagesï » ¿ JetBlue Beginnings and Operational Methods Steve Brindza Ohio Dominican University JetBlue Beginnings and Operational Methods This section details the history of JetBlue, focusing on the activities of founder, David Neeleman. JetBlue Airways, based in Forest Hills, New York, was founded in February, 1999, by David Neeleman, the son of Mormon missionaries. He was born in Sao Paolo, Brazil, but raised in a tightly-knit Mormon family (Gajilan